254% traffic growth in 11 months or how SEO helps sell fans

About the Client:

The client is dealing in importation of ventilation equipment: industrial, household fans and ventilation components

Main product range:

• Axial fans
• Duct fans
• Centrifugal fans
• Roof fans
• High temperature fans
• Ventilation and heating system accessories
• Fan Accessories

Site prior to optimization

Optimization start - 31.08.2020

Input data prior to site optimization:

Baseline traffic from organic search at the time of project activation was 1,123 sessions per month.

Qty of links by Ahrefs	669
Qty of donors by Ahrefs	33
Qty of links by Serpstat	11
Qty of donors by Serpstat	6
Visibility by Serpstat	0.07
Qty of phrases by Serpstat	9991
Qty of pages in the indicator	374

Optimization work

1. Linking Google Analytics with Google Search Console and connecting goals to track conversions on the site carried out.
2. Extensive semantic core collected for key queries from 2000 key phrases by competitors have been ranged.
3. New site structure designed and implemented. Category names changed to more high-frequency ones according to the collected semantic core. New categories were added. Structure simplified to avoid unnecessary subcategories.
   
4. Site content formation done;
5. Requirements specification for copyright by priority site pages for the Customer drawn up.
6. 100 key phrases relevant to visitors’ searches selected to be implement on the site;
7. High, medium and low frequency queries were selected for implementation;
8. Site relinking scheme designed and implemented;
9. Texts for 23 categories, 50,000 characters without spaces in total are ordered, written and placed;
10. Title, Description and H1 metadata for optimized categories developed and implemented.
    Examples of metadata:
    Title: Buy axial fan | Industrial axial fans
    Description: Axial Fans ✅ Exhaust ➤ Intake ➤ For mixing of air masses ✅ Best price [Industrial Axial Fans】 Wholesale and Retail 👍 Phone ☎

Site after 5 months promotion

	Past	Now
Pages optimized with texts and meta data		64 pages
Pages optimized with texts and meta data		64 pages
Characters written		180 000
Average number of sessions per month	1123	1983
Qty of links by Ahrefs	669	3551
Qty of donors by Ahrefs	33	106
Qty of links by Serpstat	11	195
Qty of donors by Serpstat	6	44
Max. visibility by Serpstat	0.07	0.1
Qty of phrases by Serpstat	9991	11780

Traffic from search engines is growing (traffic dynamics by month)

Traffic and Revenue Comparison: April May 2020 and April May 2021

• The number of new users increased by 61%
• The number of sessions increased by 82%
• Number of transactions increased by 76%
• In June 2021 the number of sessions from organic search was 2,242, compared to 882 in June 2020
• There is a steady increase in the positions of key queries in search engines
  
  

Conclusion

After optimizing and changing the structure of the site, organic traffic slowly raised. The customer continued cooperation and after 6 months he saw a significant increase in organic traffic and revenue, correspondingly.

The link profile of the site was strengthened: 39 links from 21 trusted donors were delivered.

This once again prove that the result of SEO-promotion could be observed sometime after the start. Promotion period of 11 months. For further growth of positions and traffic it is necessary to keep on working on the site, to increase its link mass, to add the content, to work with the semantic core.