Service
SEO and promotion of an e-commerce website in the US market.
Objective and Goals
Increase the website's visibility and overall traffic through SEO and link building.
Website Before the Project
The website had low visibility in search engines and a few backlinks, which prevented it from surpassing stronger competitors in search results:
|
Metric |
01.12.2022 |
|
Quantity of links (Ahrefs) |
426 |
|
Quantity of donors (Ahrefs) |
137 |
|
Rating (Ahrefs) |
17 |
|
Quantity of links (Serpstat) |
162 |
|
Quantity of donors (Serpstat) |
4 |
|
Visibility (Serpstat) |
0 |
|
Quantity of keywords (Serpstat) |
14449 |
|
Quantity of indexed pages |
8580 |
|
Quantity of links (Semrush) |
2488 |
|
Quantity of donors (Semrush) |
496 |
|
Rating (Semrush) |
32 |
|
Quantity of keywords (Semrush, US Search) |
8580 |
Project Work
As part of the website's promotion, a strategy was chosen, which included working on the main content categories and acquiring high-quality backlinks.
In 4 months, we purchased 30 backlinks and optimized 40 landing pages.
Current Website Status
|
Metric |
01.12.2022 |
01.03.2023 |
20.04.2023 |
|
Quantity of links (Ahrefs) |
426 |
792 |
937 |
|
Quantity of donors (Ahrefs) |
137 |
224 |
289 |
|
Rating (Ahrefs) |
17 |
27 |
24 |
|
Quantity of links (Serpstat) |
162 |
168 |
344 |
|
Quantity of donors (Serpstat) |
4 |
4 |
19 |
|
Visibility (Serpstat) |
0 |
0 |
0 |
|
Quantity of keywords (Serpstat) |
14449 |
15090 |
15350 |
|
Quantity of indexed pages |
8580 |
7900 |
8080 |
|
Quantity of links (Semrush) |
2488 |
7451 |
8554 |
|
Quantity of donors (Semrush) |
496 |
946 |
10092 |
|
Rating (Semrush) |
32 |
23 |
25 |
|
Quantity of keywords (Semrush, US Search) |
8580 |
22401 |
20144 |
In four months, we achieved the following results:
- The quantity of links to our site increased by 120%, reflecting its growing popularity and authority on the internet.
- The number of donor sites linking to our site increased by over 110%.
- The site's rating increased by 40%, confirming its increased visibility and authority among users and search engines.
- We expanded the list of keywords for which our site is indexed in search results by 6%, allowing us to reach a wider audience.
- The total number of indexed pages of the e-commerce site increased by 2%, demonstrating our ability to maintain the site's relevance and relevance to search engines.
Overall, these results confirm the effectiveness of our SEO strategy and link building efforts. As a result of our work, the website's overall traffic has increased, despite a reduction in advertising investments.
On average, organic search traffic has doubled compared to the previous period:
The website visibility has increased from 0.01 to 0.09:
Conclusion
Through our work, we have been able to reaffirm that in the context of SEO for projects in the US market, link building still plays a crucial role. Thanks to our link acquisition and content optimization strategy, we have achieved significant improvements in the site's visibility and authority. This has led to a substantial increase in traffic, even with reduced advertising investments.