Service
SEO and promotion of an online store specializing in the distribution of seeds, plant protection products, and mineral micro- and macro-fertilizers from Ukrainian and international manufacturers.
Goals and Objectives
Optimization of a new online store that had not been promoted before. We aim to increase the website's visibility in search engines and improve its rankings for key queries. Our goal is to attract more loyal and purchase-oriented visitors using a comprehensive approach to content optimization, technical error correction, and strengthening the link profile.
Website Before the Start of Work
Initial Data (February 23, 2023):
|
Number of links (Ahrefs) |
0 |
|
Number of referring domains (Ahrefs) |
0 |
|
Domain rating (Ahrefs) |
0 |
|
Number of links (Serpstat) |
0 |
|
Number of referring domains (Serpstat) |
0 |
|
Visibility (Serpstat) |
0,02 |
|
Number of keywords (Serpstat) |
1394 |
|
Number of indexed pages |
405 |
When the project was handed over to us for SEO, it was nearly “invisible” to search engines:
There were no backlinks to the site, and the domain rating was zero. A few pages had already been indexed, which could serve as a foundation for further development. However, the project required comprehensive optimization and measures to promote it on Google.
Project Activities
Technical Audit
The first stage involved technical optimization. We conducted an analysis to identify any software errors that could hinder promotion. We also ensured that the site displayed well on various devices, and the page loading speed was optimized to the maximum. Our specialists provided the client with recommendations for improvements and error corrections, presented in a clear, highly detailed, and structured checklist format.
Content and Semantics
Quality optimization of the main categories included working with meta tags, headings, text, and images on your web pages. It's essential to ensure that each page has unique and informative meta tags and contains high-quality and unique content relevant to the keywords from the semantic core. We expanded the volume of indexed keywords, created and marked new unique content containing new keywords, and optimized the existing content on the website.
External Optimization
We then moved on to working with links. We analyzed existing backlinks, ensuring their quality, and worked on obtaining new high-quality backlinks. Internal linking was also improved to facilitate user navigation and enhance the site's indexation by search engines.
Analytics and Forecasting
We studied user behavior on the site, analyzed how they reached us, and what interested them. This helped us understand which aspects of the site worked well and which needed improvement. Additionally, we conducted forecasting of future traffic and positions in search engines to determine the most effective next steps.
Current Site Status
This table reflects the progress of SEO indicators from February to June 2023:
|
Indicator |
Before Starting Work |
After |
|
Number of Links (Ahrefs) |
0 |
43 |
|
Referring Domains (Ahrefs) |
0 |
15 |
|
Domain Rating (Ahrefs) |
0 |
2.5 |
|
Number of Links (Serpstat) |
0 |
4 |
|
Number of Referring Domains (Serpstat) |
0 |
2 |
|
Visibility (Serpstat) |
0,02 |
0,26 |
|
Number of Keywords (Serpstat) |
1394 |
1489 |
|
Number of Indexed Pages |
405 |
519 |
More about what we achieved:
We increased the link profile, with more external links and referring domains.
As a result, the domain rating increased to 2.5, and site visibility by 1200%. This means the store's pages actively started appearing in search results:
We increased the number of keywords for which the site appears in search results and the number of indexed pages (by 28.1%):
Additionally, the site entered the top 10 for 41 keywords:
Conclusions
The SEO work led to significant results:
Already in the spring of 2023 (i.e., a month and a half after the start of internal optimization), we noticed a confident, dynamic increase in search visibility and website traffic:
Visitors began actively coming to the site, and the number of visitors increased by 60 times. This case demonstrates that SEO work can yield results even in the early stages. The initial positive changes are often noticeable after technical website optimization.