Promotion of a Specialized Online Store: Increasing Revenue 13-Fold in a Year

Service

SEO and promotion of an online store specializing in the sale of electrical insulation materials and LED products in Ukraine. The company is an official dealer and representative of a major Chinese manufacturer and offers products from several other brands.

Goals and Objectives

Increase website traffic. Attract organic traffic – internet users already prepared to purchase goods and those seeking information related to the client's activities or products. Growth in targeted traffic is achieved by increasing the site's visibility in search and enhancing the user experience.

Website Before the Start of Work

Initial Data (December 13, 2018):

Number of links (Ahrefs)	10
Number of referring domains (Ahrefs)	2
Domain rating (Ahrefs)	0
Number of links (Serpstat)	14
Number of referring domains (Serpstat)	1
Visibility (Serpstat)	0,09
Number of keywords (Serpstat)	444
Number of indexed pages	115

In December 2018, the website was at the initial stages of search promotion with a limited presence in search engines and a minimal backlink profile. Active efforts were required to optimize and increase the site's visibility.

Project Activities

As part of the website's promotion, a strategy was selected that included work on core content categories and acquiring high-quality backlinks. These are essential SEO aspects that help improve a site's visibility in search engines.

We performed the following tasks:

• Comprehensive site analysis, including manual examination of the structure, analysis of promotion reports, and an evaluation of the initial state of promotion.
• Quality On-page optimization of core categories, including proper handling of meta tags, headings, text, and images on your web pages. Ensure that each page has unique and informative meta tags and contains high-quality, relevant content related to keywords. Expanding the volume of indexed keywords. Generating and adding new unique content that includes new keywords, as well as optimizing existing content on the website.
• Procurement of high-quality thematic links from article resources. We focused on obtaining links from authoritative and relevant websites.

At each stage, we conducted analytics and reporting. We monitored user behavior, site navigation, and conversion analysis. This process also included an analysis of promotion and traffic performance metrics.

Current State of the Website

Data as of June 17, 2023 (4 years and 6 months after the start of work):

Indicator	Before	After	Growth, %
Number of links (Ahrefs)	10	426	+4160%
Number of referring domains (Ahrefs)	2	68	+3300%
Domain rating (Ahrefs)	0	12	+12
Number of links (Serpstat)	14	297	+2021,43%
Number of referring domains (Serpstat)	1	85	+8400%
Visibility (Serpstat)	0,09	1,84	+1944,44%
Number of keywords (Serpstat)	444	24558	+5431,08%
Number of indexed pages	115	743	+546,09%

More about what we achieved

We built a high-quality backlink profile, increasing the number of external links and referring domains:

Procurement of high-quality thematic links from article resources and a focus on links from authoritative and relevant websites paid off. The domain rating increased to 12, which is excellent for a specialized online store. Site visibility increased from almost zero to 1.84. This means that the store's pages actively appear in search results:

Thanks to the addition of numerous new optimized materials that match the interests of the target audience, the site began ranking for a significant number of new keywords. The initial 444 queries turned into 24,558.

Search engines now see and index almost 5.5 times more pages on the site. The site ranks in the top 10 for 2.57 thousand keywords:

Conclusions

Over the past year, we have observed strong growth in key project metrics and the achievement of the client's main business goals:

1. The number of site visitors increased by 874.6%.
2. The total number of sessions increased by 755.3%. This means that visitors spend more time on the site, view more pages, and interact with content.
3. The site welcomed 94.3 thousand new users. This is 7 times more than a year ago.
4. Site revenue increased 13 times. Our efforts in optimization and promotion positively impacted the commercial metrics of the resource.

The correct and systematic application of promotion and optimization tools improves site metrics and contributes to the achievement of the client's primary business goals, including revenue.