Service
SEO and promotion of an online store specializing in the sale of auto parts and automotive maintenance products.
Goals and Objectives
Our goal is to achieve stable and consistent growth in the website's rankings on search engines, thereby increasing the flow of targeted, interested users and improving the conversion of visitors into customers.
Website Before the Start of Work
Initial Data (February 18, 2022):
|
Number of links (Ahrefs) |
486 |
|
Number of referring domains (Ahrefs) |
132 |
|
Domain rating (Ahrefs) |
12 |
|
Number of links (Serpstat) |
334 |
|
Number of referring domains (Serpstat) |
107 |
|
Visibility (Serpstat) |
3,1 |
|
Number of keywords (Serpstat) |
196 483 |
|
Number of indexed pages |
17 500 |
In February 2022, the website was already operational. We had a strong link profile, high visibility in search engines, and many indexed pages.
Project Activities
We conducted a detailed site analysis, including a manual evaluation of its structure and an examination of promotion data. The team focused on creating and optimizing content for core pages, selecting the most relevant keywords. We also paid attention to analyzing and improving the site's link profile.
It's worth noting that the link-building strategy aimed to improve the quality of external links, eliminate low-quality backlinks, and focus on relevant and high-quality donors to strengthen the site's positions in search.
At each stage analytics and reporting were performed. We monitored user behavior, site navigation, and conversion analysis. This process also included an analysis of promotion and traffic performance metrics.
Results
Data as of June 17, 2023 (1 year and 4 months after the start of work):
|
Parameter |
Before |
After |
Percentage |
|
Number of Links (Ahrefs) |
486 |
549 |
+13,0% |
|
Number of Referring Domains (Ahrefs) |
132 |
153 |
+15,9% |
|
Domain Rating (Ahrefs) |
12 |
15 |
+25,0% |
|
Number of Links (Serpstat) |
334 |
363 |
+8,7% |
|
Number of Referring Domains (Serpstat) |
107 |
122 |
+14,0% |
|
Visibility (Serpstat) |
3,1 |
2,59 |
-16,5% |
|
Number of Keywords (Serpstat) |
196 483 |
202 161 |
+2,9% |
|
Number of Indexed Pages |
17 500 |
22 100 |
+26,3% |
More about what we achieved:
We increased the link profile with more external links and referring domains.
We raised the domain rating by 3 points, contributing to improved site trustworthiness.
We expanded the number of keywords for which the site appears in search results, as well as the number of indexed pages (+26.3%):
Additionally, the site entered the top 10 for 28.13 thousand keywords and secured the first position in search results for 2.22 thousand of them:
Conclusions
The chosen promotion strategy has proven its effectiveness: increased link profile, growth in the number of donors, generation of new optimized content, and improved domain rating enable us to maintain a positive trend in site visits.
The site receives good organic traffic. The results indicate successful optimization, attracting more users, and achieving business goals.