The Significance of Systematic and Ongoing SEO Promotion: A Tale of an E-commerce Website

Service

SEO and promotion of an e-commerce website specializing in the sale of scales, components, and automation equipment for retail.

Objectives and Tasks

The development and implementation of a promotion strategy, coupled with consistent monthly efforts to optimize the website. We aim to ensure the website's visibility in search results and attract a target audience ready for conversion.

Website Before the Initiation of Work

Initial Data (December 5, 2018):

Number of links (Ahrefs)	0
Number of referring domains (Ahrefs)	0
Domain rating (Ahrefs)	0
Number of links (Serpstat)	0
Number of referring domains (Serpstat)	0
Visibility (Serpstat)	0,41
Number of keywords (Serpstat)	1258
Number of indexed pages	135

In December 2018, the website was almost invisible in search engine results, which was unsurprising considering the lack of backlinks and a domain rating of zero. The project required comprehensive optimization and promotion efforts.

Project Activities

1. Strategy Selection: The primary focus was placed on optimizing key content sections and acquiring high-quality external backlinks. This approach contributes to improving the website's visibility in search engines.
2. In-Depth Site Analysis: A detailed examination of the website was conducted, ranging from its structure to SEO reports, to assess its initial position in search results.
3. Content Optimization: On-page optimization was executed, involving work on meta-tags, headings, and textual, and graphical content. The goal was to ensure the uniqueness and relevance of materials concerning targeted keywords. Subsequently, we expanded the pool of indexed content by adding new materials and enhancing existing ones.
4. Development of a Link Building Strategy: We aimed to acquire high-quality external links from authoritative resources. This stage played a pivotal role in strengthening the website's position in search results.

Throughout all project stages, we closely monitored visitor activity, studied their interaction with content, and tracked conversion metrics. This provided us with insights into the effectiveness of our approach, allowing real-time adjustments to the promotion strategy.

Website After Optimization

Data as of June 15, 2023 (4 years and 6 months after project initiation):

Indicator	Before	After	Difference, %
Number of links (Ahrefs)	0	1296
Number of referring domains (Ahrefs)	0	174
Domain rating (Ahrefs)	0	31
Number of links (Serpstat)	0	529
Number of referring domains (Serpstat)	0	166
Visibility (Serpstat)	0,41	3,16	+670,73%
Number of keywords (Serpstat)	1258	70407	+5498,33%
Number of indexed pages	135	10 300	+7533,33%

More about what we achieved

We established a high-quality backlink profile, increasing the number of external links and referring domains.

Procurement of high-quality thematic links from article resources and content enhancement paid off. The domain rating increased to 31, which is a commendable achievement, indicating the website's authority and trustworthiness in the digital realm. Site visibility surged from nearly zero to 3.16. This signifies that the store's pages actively feature in search results.

Thanks to the addition of numerous new optimized materials catering to the interests of the target audience, the site began ranking for a substantial number of new keywords. The initial 1,258 queries transformed into 70,407.

Search engines now detect and index nearly 76 times more pages on the site. Furthermore, the site ranks in the top 10 for 10.6 thousand keywords, claiming the first position for 2 thousand phrases.

Conclusions

Today, the website receives consistent monthly traffic:

In just the past year, we've managed to increase the number of website visitors by almost 40%. Furthermore, the e-commerce site's profitability has doubled, indicating not only increased traffic but also higher-quality traffic. Therefore, systematic SEO work doesn't just attract more visitors to the site but also makes them more interested and ready to make purchases.

Systematic and ongoing SEO promotion is the key to a successful and long-lasting online presence. Such an approach requires not only investments but also time, yet the results prove that they are justified.