Who are affiliates, and how they affect the promotion of the site

An affiliate or two sales channels

Affiliates are websites that belong to the same company and are considered identical for search engines.

Affiliate Site Features:

In practice, the search process for affiliate sites consists of several steps. In the process of verifying the im-versal.com project for affiliation, We identified 4 candidate sites

“Text” is typed in the Google search bar to search the exact word or phrase:

Example of affiliation by site structure:

An example of content similarity affiliation:

Example of affiliate for goods:

An example of content similarity affiliation:

Example of affiliate for goods:

What could happen when sites are affiliated

The im-versal.com project, at the time of affiliation detection, was in the TOP 10 promotion service. The promotion has been underway since January 2018, containing 75 key phrases.
In September-October 2018, the movement of key phrases changed to negative. According to the results of the SEO-promotion audit of the project 4 potential affiliates were found. They could consume some of the effects of im-versal.com promotion on themselves:

Let’s visualize it graphically:

Affiliate Site Comparison:

im-versal.com

versal.ua

veronna.com.ua

We can see that the design of the sites is different at first glance, but then we find everything else on the websites is overlapped with.

Affiliate sites work in numbers.

The picture shows how many key phrases are in the domain and how many duplicates across websites.

You can see the affiliates in action on the schedule when the growth of one site follows the other ones to fall.

Comparing the affiliates, we noticed that during the same period as the positions of the site im-versal.com began to weaken, the visibility dynamics of the versal.ua project sharply increased.

At the same time, another affiliate site veronna.com.ua also began to lose its visibility position.

Attendance schedule for im-versal.com.ua

Attendance schedule for versal.ua

Analyzing the dynamics, the next question is stated: what site will eventually win? However, the answer to it is unequivocal – it doesn’t matter which of the sites wins because one of the sites loses. This means that time and money will be wasted. Therefore, if you notice such an event, there are two main steps you should take:

1. Close one of the sites from search engine indexing or delete the site.

2. Make two total sales channels:

	develop other sites with other brands;
	use different catalog structures on the sites;
	develop a site for a specific niche of goods from the leading site with another brand;
	do not publish texts from the main site to other sites;
	Sign up each Google My Business site for different legal entities and contacts;
	do not link between sites;
	do not promote sites on the exact requests;
	Do not copy other people’s content, and do not allow you to use your texts on other sites.