254% traffic growth in 11 months or how SEO helps sell fans

254% traffic growth in 11 months or how SEO helps sell fans

About the Client:

The client is dealing in importation of ventilation equipment: industrial, household fans and ventilation components

Main product range:

  • Axial fans
  • Duct fans
  • Centrifugal fans
  • Roof fans
  • High temperature fans
  • Ventilation and heating system accessories
  • Fan Accessories

Brief outcomes:

mens 254% traffic growth in 11 months or how SEO helps sell fans
76%
Transaction growth
pie 254% traffic growth in 11 months or how SEO helps sell fans
254%
Traffic growth
cyrcle-money 254% traffic growth in 11 months or how SEO helps sell fans
171%
Income growth

task-icont 254% traffic growth in 11 months or how SEO helps sell fans

Task:

  • To Increase traffic to the online store

Site prior to optimization

Optimization start - 31.08.2020

Input data prior to site optimization:

Baseline traffic from organic search at the time of project activation was 1,123 sessions per month.

Qty of links by Ahrefs669
Qty of donors by Ahrefs33
Qty of links by Serpstat11
Qty of donors by Serpstat6
Visibility by Serpstat0.07
Qty of phrases by Serpstat9991
Qty of pages in the indicator374

Optimization work

  1. Linking Google Analytics with Google Search Console and connecting goals to track conversions on the site carried out.
  2. Extensive semantic core collected for key queries from 2000 key phrases by competitors have been ranged.
  3. New site structure designed and implemented. Category names changed to more high-frequency ones according to the collected semantic core. New categories were added. Structure simplified to avoid unnecessary subcategories.
    vent1 254% traffic growth in 11 months or how SEO helps sell fans
  4. Site content formation done;
  5. Requirements specification for copyright by priority site pages for the Customer drawn up.
  6. 100 key phrases relevant to visitors’ searches selected to be implement on the site;
  7. High, medium and low frequency queries were selected for implementation;
  8. Site relinking scheme designed and implemented;
  9. Texts for 23 categories, 50,000 characters without spaces in total are ordered, written and placed;
  10. Title, Description and H1 metadata for optimized categories developed and implemented.
    Examples of metadata:
    Title: Buy axial fan | Industrial axial fans
    Description: Axial Fans ✅ Exhaust ➤ Intake ➤ For mixing of air masses ✅ Best price [Industrial Axial Fans】 Wholesale and Retail 👍 Phone ☎

Site after 5 months promotion

PastNow
Pages optimized with texts and meta data64 pages
Pages optimized with texts and meta data64 pages
Characters written180 000
Average number of sessions per month11231983
Qty of links by Ahrefs6693551
Qty of donors by Ahrefs33106
Qty of links by Serpstat11195
Qty of donors by Serpstat644
Max. visibility by Serpstat0.070.1
Qty of phrases by Serpstat999111780

Traffic from search engines is growing (traffic dynamics by month)

turb1en 254% traffic growth in 11 months or how SEO helps sell fans

Traffic and Revenue Comparison: April May 2020 and April May 2021

turb2en 254% traffic growth in 11 months or how SEO helps sell fans

  • The number of new users increased by 61%
  • The number of sessions increased by 82%
  • Number of transactions increased by 76%
  • In June 2021 the number of sessions from organic search was 2,242, compared to 882 in June 2020
  • There is a steady increase in the positions of key queries in search engines
    vent3_1 254% traffic growth in 11 months or how SEO helps sell fans
    vent3 254% traffic growth in 11 months or how SEO helps sell fans

Conclusion

After optimizing and changing the structure of the site, organic traffic slowly raised. The customer continued cooperation and after 6 months he saw a significant increase in organic traffic and revenue, correspondingly.

The link profile of the site was strengthened: 39 links from 21 trusted donors were delivered.

This once again prove that the result of SEO-promotion could be observed sometime after the start. Promotion period of 11 months. For further growth of positions and traffic it is necessary to keep on working on the site, to increase its link mass, to add the content, to work with the semantic core.

Worked on project

bondarenko-1 254% traffic growth in 11 months or how SEO helps sell fans
Timur Bondarenko
SEO Tech Lead
zhivaga-1 254% traffic growth in 11 months or how SEO helps sell fans
Artemiy Zhivaga
SEO Middle
bulava-1 254% traffic growth in 11 months or how SEO helps sell fans
Volodymyr Bulava
Account manager

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