254% traffic growth in 11 months or how SEO helps sell fans
CasesSEO
442
0
0
254% traffic growth in 11 months or how SEO helps sell fans
Ivan Andrushchak
24 January 2022
About the Client:
The client is dealing in importation of ventilation equipment: industrial, household fans and ventilation components
Main product range:
Axial fans
Duct fans
Centrifugal fans
Roof fans
High temperature fans
Ventilation and heating system accessories
Fan Accessories
Brief outcomes:
76% Transaction growth
254% Traffic growth
171% Income growth
Task:
To Increase traffic to the online store
Site prior to optimization
Optimization start - 31.08.2020
Input data prior to site optimization:
Baseline traffic from organic search at the time of project activation was 1,123 sessions per month.
Qty of links by Ahrefs
669
Qty of donors by Ahrefs
33
Qty of links by Serpstat
11
Qty of donors by Serpstat
6
Visibility by Serpstat
0.07
Qty of phrases by Serpstat
9991
Qty of pages in the indicator
374
Optimization work
Linking Google Analytics with Google Search Console and connecting goals to track conversions on the site carried out.
Extensive semantic core collected for key queries from 2000 key phrases by competitors have been ranged.
New site structure designed and implemented. Category names changed to more high-frequency ones according to the collected semantic core. New categories were added. Structure simplified to avoid unnecessary subcategories.
Site content formation done;
Requirements specification for copyright by priority site pages for the Customer drawn up.
100 key phrases relevant to visitors’ searches selected to be implement on the site;
High, medium and low frequency queries were selected for implementation;
Site relinking scheme designed and implemented;
Texts for 23 categories, 50,000 characters without spaces in total are ordered, written and placed;
Title, Description and H1 metadata for optimized categories developed and implemented. Examples of metadata: Title: Buy axial fan | Industrial axial fans Description: Axial Fans ✅ Exhaust ➤ Intake ➤ For mixing of air masses ✅ Best price [Industrial Axial Fans】 Wholesale and Retail 👍 Phone ☎
Site after 5 months promotion
Past
Now
Pages optimized with texts and meta data
64 pages
Pages optimized with texts and meta data
64 pages
Characters written
180 000
Average number of sessions per month
1123
1983
Qty of links by Ahrefs
669
3551
Qty of donors by Ahrefs
33
106
Qty of links by Serpstat
11
195
Qty of donors by Serpstat
6
44
Max. visibility by Serpstat
0.07
0.1
Qty of phrases by Serpstat
9991
11780
Traffic from search engines is growing (traffic dynamics by month)
Traffic and Revenue Comparison: April May 2020 and April May 2021
The number of new users increased by 61%
The number of sessions increased by 82%
Number of transactions increased by 76%
In June 2021 the number of sessions from organic search was 2,242, compared to 882 in June 2020
There is a steady increase in the positions of key queries in search engines
Conclusion
After optimizing and changing the structure of the site, organic traffic slowly raised. The customer continued cooperation and after 6 months he saw a significant increase in organic traffic and revenue, correspondingly.
The link profile of the site was strengthened: 39 links from 21 trusted donors were delivered.
This once again prove that the result of SEO-promotion could be observed sometime after the start. Promotion period of 11 months. For further growth of positions and traffic it is necessary to keep on working on the site, to increase its link mass, to add the content, to work with the semantic core.
Worked on project
Timur Bondarenko SEO Tech Lead
Artemiy Zhivaga SEO Middle
Volodymyr Bulava Account manager
How useful was this post
Average rating 0 / 5. Vote count: 0
No votes so far. Be the first to rate this post.
As you found this post useful...
Follow us on social media!
Personal account - manager
Leads your projectsDives into the project, understand the specifics of the business and communicates with you in your languageManager contact with you at least once a week to show reports and discuss results
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-advertisement
1 year
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
PHPSESSID
session
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Cookie
Duration
Description
pll_language
1 year
The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Cookie
Duration
Description
_ga
2 years
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_UA-22569961-5
1 minute
This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
_gcl_au
3 months
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid
1 day
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_hjAbsoluteSessionInProgress
30 minutes
No description available.
_hjFirstSeen
30 minutes
This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid
1 year
This is a Hotjar cookie that is set when the customer first lands on a page using the Hotjar script.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Cookie
Duration
Description
_fbp
3 months
This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr
3 months
Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
test_cookie
15 minutes
The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.