Google Ads Audit
Being reputable expertise Premier Google Partner agency we provide your AdWords
Being reputable expertise Premier Google Partner agency we provide your AdWords audit service as a summary & detailed report of your Google Ads account using Google Data Studio. This report shows performance metrics and dimensions in an understandable format. We make updates automatically from Google periodically to show current data. A Google Ads audit reviews and assesses the performance of your paid advertising account, which can range from PPC services, and provides actionable recommendations for improving your account’s overall performance, as well as individual ad campaigns, ad groups, and ad budgets.
Services include
Before we activate the auditing process, we define the checkpoints or criteria for measuring your account performance. Some good questions to think about are; what is a ‘good’ conversion rate for your site? Setting these criteria makes it possible to distinguish between the well-performing ads and the ones you’ll need to optimize.
We go through the entire Google Ads account and review its structure and campaign settings. We examine if you have too many separate campaigns and if the ad groups within each campaign still make sense. Here we also review targeting settings like which devices and locations you’re addressing with your Google ads.
Google’s Quality Score assigns each of your ad and keyword combinations a rating between 0 and 10. The score is based on three key factors: the relevance of your ad feel to your targeting audience using the keywords; comparison of the PPC of your ads to all ads targeting the same keywords; analysis of the landing pages your ads point to.
It is important to review your landing pages to make sure they are showing users what they expect to see based on your Google Ads, load quickly and are easy to navigate on any device, have clear, visible, and relevant call-to-action elements.
At this stage of your Google Ads audit, you’ll have a much more complete picture of how your campaigns, ad groups, and ads are performing. This should direct your bidding strategy and budget allocation. We can turn up the spending on campaigns and ads that are doing well or reduce and even cut the ad spend on ads that drive poorly converting traffic.
M. System has helped us set up PPC in Google. We have been cooperating for about two years, regularly pay bills and help managers as much as we can. We are pleased with the results, but it is difficult for us to analyze where new clients come from. What we notice is the growing amount of calls. We look for more improvements in the future.
We have been working with M. System for over three years. During that time, we noticed the result of their efforts. I like the way M. System works: their manager always suggests what can be effective for us and how to move on. And these are not just empty words: the manager provides detailed reports with the analysis of conversion rates and users behavior. Currently, we focus on seasonal items, as they are always sold better. We are gradually increasing the budget, and our sales are growing respectively. Maybe not so soon as we would like, but we understand these are the realities of online promotion.
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Enran Dnepr