Google Remarketing ads are a prominent way to bring back the lost visitors or leads to your website product and motivate them to finish the purchase journey. All this is done by sending emails to re-engage with all those past customers who took an interest in your product and bought your services or products from your website. Running remarketing ads, you are helping them re-engage with your brand again, and you get an opportunity to cross-sell, upsell, or re-sell your old and new products. Choosing M. System as your digital marketing agency you get the best available tools to drive your sales online.
Previous visitors (those who arrived on your page and then left) see display advertising when they browse across other websites that use the Google Display Network applications, as well as social networking sites like Facebook. With a standard remarketing strategy, M. System targets visitors who use search engines like Google to look for keywords and phrases relevant to the products or services you offer.
Dynamic remarketing comprises those ads displayed to an individual user based on the specific behavior they had on his customer’s website. This involves ads messages that are particularly designed and created for the person who is viewing them. Personalized ad messages increase the person’s likelihood of coming back to the website for making a purchase. In an e-Commerce website we run ads displaying the exact products that a visitor placed in their shopping cart but did not purchase. These ads would encourage them to add those products to their cart again, but this time with a push to make a purchase.
One of the most efficient types of remarketing in marketing is email remarketing. Brands use remarketing to show advertising to people who have entered or accessed their email addresses on their website. They may have followed the link but did not complete the transaction. Such visitors are given targeted follow-up emails to remind and persuade them to return to your website and make a purchase.
People currently prefer to watch videos rather than read long divs, hence video remarketing services are becoming increasingly popular. It engages airing advertisements to those who have already watched one of your videos or visited your website. Furthermore, remarketing videos can be displayed on YouTube Ads, either at the beginning or between
M. System has helped us set up PPC in Google. We have been cooperating for about two years, regularly pay bills and help managers as much as we can. We are pleased with the results, but it is difficult for us to analyze where new clients come from. What we notice is the growing amount of calls. We look for more improvements in the future.
We have been working with M. System for over three years. During that time, we noticed the result of their efforts. I like the way M. System works: their manager always suggests what can be effective for us and how to move on. And these are not just empty words: the manager provides detailed reports with the analysis of conversion rates and users behavior. Currently, we focus on seasonal items, as they are always sold better. We are gradually increasing the budget, and our sales are growing respectively. Maybe not so soon as we would like, but we understand these are the realities of online promotion.
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Andrey Korotynsky
Enran Dnepr