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Conducting a social media audit is the first step in any social media strategy. M. System can evaluate your current social media efforts like Facebook Ads marketing, Instagram Ads, and LinkedIn Ads to understand what’s happening on each network. A social media audit creates a clear picture assessment of the social efforts of your organization and shows you the best way to improve results. This job includes in-depth data-driven analytics and metrics of the social media ads accounts. When we’re finished, you’ll have a single strategy document for all your social platforms, with key details at your fingertips.

Services include
site_age_bl Profiles checks

Auditing your social media service begins with the process of an assessment of the channels that produce the best gains for your organization. Analyzing these can help you figure out what to do to boost your social referral traffic and also what impacts your audience’s preferences. These insights can help you build a better, higher-converting overall content strategy that connects deeply with your target demographic.

search_place_or Metrics analysis

There are plenty of important standard metrics to follow, and it might be hard to distinguish the important ones from vanity metrics. We are gathering data of such metrics as engagement of the targeted audience, shares, impressions, referral traffic, clicks on links, and conversions to your site.

visual_bl Content analysis

Here we take analytical data and review how your content is performing. We determine your keywords on the platform you select and the audience you are engaging. We analyze analytics like the number of followers, likes, shares, comments, clicks, and post reach. Based on the outcomes we recommend an appropriate content plan to each social platform you promote your brand or service.

report_or Social media audit report

We provide data-driven, actionable, and insightful audit reports of the social profiles you are boosting, highlighting key metrics, post analysis, demographical breakdowns, aging, gender, education, preferences, and recommendations to improve the performance of your social campaigns.

Why choose a service?
  • To have a responsible assessment of your social media marketing efforts performance based on analytical metrics extracted from your social profiles.
  • To have a review of public networks based on expert social content audit and its relevance to your business goals.
  • To get an analysis of key performance indicators of your exposure, customer loyalty, traffic, and brand awareness.
  • To incorporate in the social media audit clear standards you will apply across many channels.
  • To review if your posts reach human activity with smart targeting of your audience and achieve your industry goals.
  • To have a data-driven analysis of the safety and ROI of your social media presence.
  • To obtain recommendations on improvements of the content plan to reach the desired audience and generate more leads.
  • To make sure that your social profiles are completed and on-brand, i.e. filled with your corporate details, images that reflect your brand, link to your homepage, and more.
  • To have clear results of each social media profile and decide which platform best suits the goals of your organization.
We cater to
checked_or B2B businesses

To grow in the professional market, companies have to carry out social media marketing to achieve it. Social media auditing provides many benefits to determine the most effective social platform for your organization and brand to reach more audience and increase conversions, to find out where your social campaign performs well and where you need to improve, to calculate ROI, and extract analytics for development of your further B2B social media marketing strategy.

ad_internet_bl Individuals and small businesses

If you’re using social media to market your business, you need to understand how to perform well on your social media. An audit of your social media profiles helps you understand what’s happening on each platform. You’ll be able to have a look at what’s working and what’s not, whether social accounts are set up to your audience demographics and interests, which outdated profiles you need to revive, repurpose, or shut down, and to find new opportunities to grow and engage your audience.

100_plus_bl Enterprises

If you are marketing on the LinkedIn platform, it is a good practice approach to carry out an audit of your profile prior to developing your marketing strategy. It has many benefits such as analysis of the completeness of your profile with your brand and services details, demographics, engagement of the audience and leads, and more. Whether your company is looking to generate B2B leads, or reach targeted professionals in your industry, in-depth professional audits of your social performance are the way to achieve those goals.

FAQ
A social media audit is the process of assessment of your social profile performance metrics extracted from the analytics tool of the platform you run. It helps to analyze your growth opportunities and ways to improve your social presence. The social audit process is the examination of such metrics as profile information (name and URL), engagement metrics, publishing metrics, audience demographics, referral traffic, and platform-specific metrics.
We are a certified digital marketing agency experienced in a wide range of tools like SEO and PPC services with rich technical and marketing expertise. We deliver best practices ads services and that is why we know how to compile both analytical data and design aspects to anticipate the best performance of your organization profiles.
The social audit service from M. System is the examination of such metrics as profile information (name and URL), engagement metrics, publishing metrics, audience demographics, referral traffic, and platform-specific metrics. Based on the outcomes we provide a detailed social audit report with expert recommendations for further improvements on the performance of each social platform you run.
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M. System has helped us set up PPC in Google. We have been cooperating for about two years, regularly pay bills and help managers as much as we can. We are pleased with the results, but it is difficult for us to analyze where new clients come from. What we notice is the growing amount of calls. We look for more improvements in the future.

23.06.2021
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We have been working with M. System for over three years. During that time, we noticed the result of their efforts. I like the way M. System works: their manager always suggests what can be effective for us and how to move on. And these are not just empty words: the manager provides detailed reports with the analysis of conversion rates and users behavior. Currently, we focus on seasonal items, as they are always sold better. We are gradually increasing the budget, and our sales are growing respectively. Maybe not so soon as we would like, but we understand these are the realities of online promotion.

16.04.2021
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