Case for promotion in the TOP 10 site koptim.com.ua

Case for promotion in the TOP 10 site koptim.com.ua

The information about the website:

ico_bul Case for promotion in the TOP 10 site koptim.com.ua The domain registration date is November 23, 2012 - more than 6 years.
ico_bul Case for promotion in the TOP 10 site koptim.com.ua Product categories on the site: smokehouse, barbecue, tandoor, ovens.
ico_bul Case for promotion in the TOP 10 site koptim.com.ua The website contains 70 products
ico_bul Case for promotion in the TOP 10 site koptim.com.ua Business type: production and sales.
ico_bul Case for promotion in the TOP 10 site koptim.com.ua Promotion time: April 2016.
ico_bul Case for promotion in the TOP 10 site koptim.com.ua SEO budget: 3 000 UAH per month.

The site promotion goal is to reach the top 10 in the search engine.

The site state before the work begins

ico_bul Case for promotion in the TOP 10 site koptim.com.ua 33 key phrases to promote.
ico_bul Case for promotion in the TOP 10 site koptim.com.ua Search Engines: Google and Yandex.
ico_bul Case for promotion in the TOP 10 site koptim.com.ua Google's average ranking is 36.
ico_bul Case for promotion in the TOP 10 site koptim.com.ua Yandex Average QA Position: 26


kop_1 Case for promotion in the TOP 10 site koptim.com.ua

After 2.5 years

chck Case for promotion in the TOP 10 site koptim.com.ua The average position is 14.3 out of 999 key phrases.

Graphic can show the site metrics:

kop_2 Case for promotion in the TOP 10 site koptim.com.ua

kop_3 Case for promotion in the TOP 10 site koptim.com.ua

kop_4 Case for promotion in the TOP 10 site koptim.com.ua

Reference profile in numbers

kop_5 Case for promotion in the TOP 10 site koptim.com.ua

We used

Crowd-links are linked in the text of recommendations, opinions, comments, or reviews about a service, product, or brand posted on particular subject areas where the target audience resides.

kop_6 Case for promotion in the TOP 10 site koptim.com.ua

Thematic articles that have been written specifically for the site are considered valuable content and as a source of additional traffic.

kop_7 Case for promotion in the TOP 10 site koptim.com.ua

kop_8 Case for promotion in the TOP 10 site koptim.com.ua

In order to measure business metrics, comparing two schedules will be enough. You can see clearly that the total number of organic search conversions has decreased, but its percentage of the fundamental metric has increased. Website traffic has decreased..

Figure 1. In the beginning.

kop_9 Case for promotion in the TOP 10 site koptim.com.ua

Figure 2. In the end.

kop_10 Case for promotion in the TOP 10 site koptim.com.ua

Dynamics of business metrics

kop_11 Case for promotion in the TOP 10 site koptim.com.ua

Conclusions

+The average position of a site in the search engine has increased.
+The site has reached the niche leadership.
-The amount of organic traffic has decreased.
-The average check weak growth and decreased total income.

Reasons for the traffic to decrease:

arw Case for promotion in the TOP 10 site koptim.com.ua The activity of competitors.
arw Case for promotion in the TOP 10 site koptim.com.ua Withdrawal from the Yandex market.


Development prospects:

Paid Search shows the potential of an organic audience. Therefore, such actions will aim at a significant expansion of the semantic core.

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