CasesSEO
Case of SEO-optimization of the site for the sale of reinforced concrete products
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Niche: reinforced concrete products. Had been working from 30.05.2017 to 05.09.2017
SEO website traffic.
Performance for the period of 12.12.2016 - 29.05.2017.
Fig. 1 The site traffic by months in details.
Fig. 2 The distribution of site traffic by search engines.
Fig. 3 Achievement of the goal: "View contact information."
The site state prior before the start of SEO optimization work:
 | insufficient amount of unique and valuable content; |
| | low search engine ranking on major competing topics;; |
Results:
 | low search engine traffic percentage; |
| | search engines do not consider the site valuable and thematic. |
The work was performed from 05/30/2017 to 09/05/2017.
 | A new site structure has been created and implemented. |
| | The semantic core for internal and external site promotion strategies has been collected. |
| | 19,500 symbols of new unique content have been added containing keywords to promote. |
| | Meta Title and Description tags are configured in all product categories, subcategories, articles, and the homepage. |
| | Internal linking between the site's pages for ease of use and distribution of the value of keywords, for better indexing of the site, passing the value of the required pages and sections has been performed. |
The results of the work.
Fig. 4 The lines of website traffic growth for the period 30.05.2017 - 14.11.2017 compared to the previous period 12.12.2016 - 29.05.2017 are shown.
Fig. 5 The site traffic growth lines months before, during, and after optimization are shown.
Fig. 6 Indicators marked with red for the period: 30.05.2017 - 14.11.2017.
| | Search engine site traffic has grown up by 82.95% |
| | The number of unique visitors increased by 69.15% |
| | The bounce rate improved by 1.6% |
| | The view depth has increased by 2.08% |
| | Time spent on the site has increased by 2 seconds |
Fig. 7 Achievement of the goal: "View contact information." Indicators marked with red for the period of 05/30/2017 - 11/14/2017
| | Contact engagement has decreased by 4.3% |
| | Interaction with contact goal has increased by 53.30% |
| | Targeted visits with contact interactions have increased by 58.91% |
| | The number of targeted visitors has increased by 51.20% |
| | Contact abolition has declined by 0.47% |
| | The viewing depth while interacting with contacts has increased by 1.08% |
| | The view time while interacting with contacts has increased by 7 seconds. |
Fig. 8 Achievement of the goal: "Order through the basket."
| | The first orders through the basket have appeared. |
Conclusions:
After performing SEO, we can see the improvement in all indicators.
The potential buyers have started to visit the site 0.83 times more. Buyers are identified by orders via the basket. In addition, visitors explored the company's contact information.
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