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SEO and Promotion for a company's online store, specializing in the production and sale of custom-made cardboard and paper packaging. In 2020, the company established a website on the Prom.ua marketplace platform, aiming to attract new clients and facilitate seamless online product transactions. The website showcases a diverse range of products, pricing, and offers convenient order placement and payment options.
Our primary objective within this SEO promotion project was to enhance website traffic and attract a larger pool of potential clients.
In 2020, the website was in its infancy, with virtually no visibility on search engines and minimal incoming traffic. Initial Data (July 9, 2020):
|Number of links by Ahrefs||0|
|Number of donors by Ahrefs||0|
|Domain rating by Ahrefs||0|
|Number of links by Serpstat||0|
|Number of donors by Serpstat||0|
|Visibility by Serpstat||0|
|Number of phrases Serpstat||0|
|Number of pages in the index||0|
The project commenced with a meticulous analysis of the website and gathering information from the client. We delved into its structure and content, and established the initial visibility and rankings of the site.
Subsequently, we initiated technical optimization:
A pivotal phase of the project involved content analysis and optimization. We evaluated the content's richness and quality on the site, identified keywords aligning with the client's objectives.
We created unique and optimized content for landing pages. Texts were scrutinized for spelling errors, uniqueness, and compliance with search engine requirements.
The subsequent crucial set of tasks was link analysis and optimization. We assessed the site's authority and link profile factors, identified affiliates, and evaluated the quality of inbound links. Subsequently, we devised a strategy to enhance the site's link profile, focusing on trusted and relevant links.
Throughout the process, analytics and reporting were pivotal. We studied behavioral factors and user-friendliness on the site, tracked visitor pathways, and scrutinized conversion rates. We also analyzed of promotion effectiveness and traffic metrics.
Based on the accumulated data, we generated reports detailing the completed work and provided recommendations for future actions.
In this manner, the project encompassed comprehensive research, technical optimization, content refinement, link analysis, and analytics to achieve maximal success in site promotion.
Current Data (as of June 17, 2023):
|Number of links by Ahrefs||461|
|Number of donors by Ahrefs||96|
|Domain rating by Ahrefs||10|
|Number of links by Serpstat||237|
|Number of donors by Serpstat||100|
|Visibility by Serpstat||0,77|
|Number of phrases Serpstat||34481|
|Number of pages in the index||1250|
Reminder: The optimization and promotion efforts commenced from scratch in August 2020. By spring 2021, confident growth in visibility and website traffic had already begun.
Organic traffic for the entire promotion period, according to analytics.google:
Over the specified time frame (from July 9, 2020, to June 17, 2023), the following transformations took place:
Overall, the website's promotional results for the company over the specified period depict a positive trajectory. The increase in backlinks, domain rating elevation, heightened visibility and keyword count, along with indexing a higher number of pages – all underscore the site's growing authority and successful advancement in search engines.
The executed SEO efforts led to the following significant outcomes:
Results of the past year's promotion:
All these outcomes indicate successful optimization, increased user attraction, improved user experience, and the achievement of business objectives.
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