Who are affiliates, and how they affect the promotion of the site

Who are affiliates, and how they affect the promotion of the site

An affiliate or two sales channels

Affiliates are websites that belong to the same company and are considered identical for search engines.

Affiliate Site Features:

af1 Who are affiliates, and how they affect the promotion of the site

In practice, the search process for affiliate sites consists of several steps. In the process of verifying the im-versal.com project for affiliation, We identified 4 candidate sites

versal.ua
tmversal.bigopt.com
veronna.com.ua
mjl.com.ua

"Text" is typed in the Google search bar to search the exact word or phrase:

af2 Who are affiliates, and how they affect the promotion of the site

Example of affiliation by site structure:

af3 Who are affiliates, and how they affect the promotion of the site

An example of content similarity affiliation:

af4 Who are affiliates, and how they affect the promotion of the site

Example of affiliate for goods:

af5 Who are affiliates, and how they affect the promotion of the site

An example of content similarity affiliation:

af6 Who are affiliates, and how they affect the promotion of the site

Example of affiliate for goods:

af7 Who are affiliates, and how they affect the promotion of the site

What could happen when sites are affiliated

The im-versal.com project, at the time of affiliation detection, was in the TOP 10 promotion service. The promotion has been underway since January 2018, containing 75 key phrases.
In September-October 2018, the movement of key phrases changed to negative. According to the results of the SEO-promotion audit of the project 4 potential affiliates were found. They could consume some of the effects of im-versal.com promotion on themselves:

versal.ua
tmversal.bigopt.com
veronna.com.ua
mjl.com.ua

Let's visualize it graphically:

af8 Who are affiliates, and how they affect the promotion of the site

Affiliate Site Comparison:

im-versal.com
af9 Who are affiliates, and how they affect the promotion of the site
versal.ua
af10 Who are affiliates, and how they affect the promotion of the site
veronna.com.ua
af11 Who are affiliates, and how they affect the promotion of the site

We can see that the design of the sites is different at first glance, but then we find everything else on the websites is overlapped with.

Affiliate sites work in numbers.

af12 Who are affiliates, and how they affect the promotion of the site

The picture shows how many key phrases are in the domain and how many duplicates across websites.

You can see the affiliates in action on the schedule when the growth of one site follows the other ones to fall.

af13 Who are affiliates, and how they affect the promotion of the site

Comparing the affiliates, we noticed that during the same period as the positions of the site im-versal.com began to weaken, the visibility dynamics of the versal.ua project sharply increased.

af14 Who are affiliates, and how they affect the promotion of the site

At the same time, another affiliate site veronna.com.ua also began to lose its visibility position.

af15 Who are affiliates, and how they affect the promotion of the site

af16 Who are affiliates, and how they affect the promotion of the site

Attendance schedule for im-versal.com.ua

af17 Who are affiliates, and how they affect the promotion of the site

Attendance schedule for versal.ua

af18 Who are affiliates, and how they affect the promotion of the site

Analyzing the dynamics, the next question is stated: what site will eventually win? However, the answer to it is unequivocal - it doesn't matter which of the sites wins because one of the sites loses. This means that time and money will be wasted. Therefore, if you notice such an event, there are two main steps you should take:

1. Close one of the sites from search engine indexing or delete the site.

2. Make two total sales channels:

ico_bul Who are affiliates, and how they affect the promotion of the site develop other sites with other brands;
ico_bul Who are affiliates, and how they affect the promotion of the site use different catalog structures on the sites;
ico_bul Who are affiliates, and how they affect the promotion of the site develop a site for a specific niche of goods from the leading site with another brand;
ico_bul Who are affiliates, and how they affect the promotion of the site do not publish texts from the main site to other sites;
ico_bul Who are affiliates, and how they affect the promotion of the site Sign up each Google My Business site for different legal entities and contacts;
ico_bul Who are affiliates, and how they affect the promotion of the site do not link between sites;
ico_bul Who are affiliates, and how they affect the promotion of the site do not promote sites on the exact requests;
ico_bul Who are affiliates, and how they affect the promotion of the site Do not copy other people's content, and do not allow you to use your texts on other sites.

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