Case on site promotion on traffic

Case on site promotion on traffic

The information about the website:

ico_bul Case on site promotion on traffic Domain registration: May 8, 2013, working for over five years.
ico_bul Case on site promotion on traffic Product categories on the site: toys, baby care products, baby transport.
ico_bul Case on site promotion on traffic 19233 products are selling on the website.
ico_bul Case on site promotion on traffic Type of business: dropshipping.
ico_bul Case on site promotion on traffic Average attendance from Google prior before starting promotion campaign: 252 sessions per month.
ico_bul Case on site promotion on traffic Promotion time: from September 12, 2017 to May 31, 2018.
ico_bul Case on site promotion on traffic SEO budget: 3000 UAH per month.

The site promotion aim: an increase in traffic and, as a result, an increase in orders.

The list of work performed:

chck Case on site promotion on traffic The site is checked for affiliation.
chck Case on site promotion on traffic Google Analytics and Google Search Console have been set up.
chck Case on site promotion on traffic A semantic core has been assembled. Semantic core volume consists of 1 780 queries, 10 groups, 150-200 queries per group, total frequency 34,700, 80% low-frequency queries, 20% midrange, average frequency per core - 20.
chck Case on site promotion on traffic A new site structure has been developed and implemented.
chck Case on site promotion on traffic Checking and correcting broken links on the site.
chck Case on site promotion on traffic Writing texts for promoting groups. 35,000 symbols per group and 50,000 characters per articles.
chck Case on site promotion on traffic Meta tags are provided throughout the whole site. In addition, manual page promotion has taken place and the rest of the SEO module templates.
chck Case on site promotion on traffic Internal interlinking has been implemented.
chck Case on site promotion on traffic Purchasing links.


All these have led to changes in the structure:

1. Transition from "width" to "depth".

pr1 Case on site promotion on traffic

2. Segmentation of groups according to customers` requests.
3. No more than 4 clicks to the product from any place on the site.

pr2 Case on site promotion on traffic

How we made the link purchase:

Regulatory profile according to Megaindex

pr3 Case on site promotion on traffic

The results of the works performed:

September 12, 2017 - project work has begun.

October 29, 2017 - a new structure has been introduced.

pr4 Case on site promotion on traffic

Website traffic dynamics:

Period - 12 months.

Organic Attendance Dynamics from November 2017 to November 2018.

pr5 Case on site promotion on traffic

Dynamics of overall traffic, including organic content and contextual advertising.

pr6 Case on site promotion on traffic

You can see how the increase in traffic affects your website revenue:

pr7 Case on site promotion on traffic

pr8 Case on site promotion on traffic

Conclusions:

Rapid growth in SEO is possible if:

arw Case on site promotion on traffic The site has not been promoted before.
arw Case on site promotion on traffic The site has a complex structure.
arw Case on site promotion on traffic There is no unique content.

Difficulties in SEO arise when:

arw Case on site promotion on traffic Low income from an average check.
arw Case on site promotion on traffic Unstable list of goods.

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